It is a fact that vegetable oxo cubes are vegan. In this regard, is oxo OK for vegetarians? There was a clear role for a vegan but beef-flavoured cube.” The meat extract was, according to Oxo, invented by the German chemist Baron Justus von Liebig in 1840.
In order to create a product that adds a complex, meaty taste to meals, Premier Foods has used extra yeast and an ‘altered mix of herbs and spices.’ The vegan stock cubes will be packed in Oxo’s traditional red packaging but will be clearly labelled ‘meat-free’ to make it easier for shoppers to identify.
Are beef stock cubes set for a vegan makeover?
Beef stock cubes have become the unlikely target of a vegan makeover with Oxo scheduled to launch a meat-free version of the famous meat extract amid a boom in sales of plant-based foods.
One common answer is, the vegan stock cubes will be packed in Oxo’s traditional red packaging but will be clearly labelled ‘meat-free’ to make it easier for shoppers to identify. According to The Guardian, they will retail at at £1.59 for a pack of 12, the same prices as other non-vegan products in the Oxo range.
Why choose OXO’s beef extract?
In 1910 OXO’s beef extract takes the iconic form of the mighty cube, making it more accessible to families across the UK. Since then OXO has continued to add magic to mealtimes with tasty new products. Transform your meals with our little magic cubes packed with big flavours.
What is an Oxo cube?
The original product was the beef stock cube, and the company now also markets chicken and other flavour cubes, including versions with Chinese and Indian spices. The cubes are broken up and used as flavouring in meals or gravy or dissolved into boiling water to produce a bouillon. In the United Kingdom, the OXO brand belongs to Premier Foods.